The Peace*Love*Happiness Charity Motorcycle Ride was conceived in 2002 while two bikers were riding through the Texas Hill Country. During a pit-stop at Poodies Hill Top, John Paul Dejoria, "Captain of Industry" and "Steward of the Planet", along with his long time friend and riding buddy, Gary Spellman, decided to take a stand after hearing how horribly an Austin Police Officer was being criticized for risking his life to save another. That day, the Peace*Love*Happiness was born. They would go on to create an event that helped and supported the families of fallen peace officers and any and all abused and neglected children. Since then, the event has gone on to support not only the 100 Club of Central Texas but global causes as well, such as The Water Keepers Alliance. Unshared success is failure...

The PLH Charity Ride highlights all of the best things about Austin: music, food, scenic roads, special places, plus the spirit and the soul of the city -- it’s community.

It’s our community! That’s why, when we asked our celebrity friends to join us, they did so without hesitation. We ask you to join us too!